Practical Financial Tips And Resources To Help Freelancers Thrive Throughout The Pandemic

If you’re like most small business owners, you’ve been looking for some fresh ideas and sound financial advice to keep your business afloat throughout the COVID-19 outbreak — especially if your business has been deemed nonessential. To explore some of the different things you can do to grow and adapt your small business during the pandemic, read on! 

Explore Your Financing Options

If your nonessential small business has temporarily closed its doors to the public, there are some things you can do to keep your business afloat — even with less money coming in. Keep your small business going throughout the pandemic by taking advantage of the following grants, loans, and financial advice. 

  • Check your eligibility for local and national grants and loan programs. Several national grants include the GoFundMe Small Business Relief Fund and the SBA Paycheck Protection Program. 

  • Apply for the ZenBusiness COVID19 grant to receive $1,000 for your small business needs. This grant is available to new and existing ZenBusiness customers. 

  • Explore some of the steps you can take to build wealth and support other small businesses, even in a recession. 

Photo by Taryn Elliott from Pexels

Photo by Taryn Elliott from Pexels

Adapt Your Small Business

Even if your customers can’t interact with you face-to-face amid the coronavirus outbreak, you can continue to deliver your products and services if you adapt your small business to the situation at hand. Here are some tips for making it happen. 

  • Adapt your business strategy to meet the changing needs of your customers. By thinking like an entrepreneur, you can come up with fresh new ideas that help your customers to overcome a pandemic-related challenge or need. 

  • Move your business online if you haven’t already done so. Create a strategic plan and choose the right e-commerce platform for your small business needs. 

  • Follow websites like Let’s Talk About Money. This resource offers money-saving tips and useful advice for choosing the best e-commerce platform for your small business. 

Connect with Customers and Remote Employees

In the age of the coronavirus, communication is key. Whether you’re struggling to communicate with your customers or you're managing a team of remote employees for the first time, the following resources can help you to communicate more effectively throughout the pandemic. 

  • Stay connected to your customers through email, social media, instant messaging, and video conferencing. Keep your customers updated on the changes you’ve been making and the steps your small business is taking to slow the spread of the coronavirus. 

  • Support your team of remote workers as best you can. To improve collaboration in the age of the coronavirus, you may wish to offer digital training sessions that can help your team to adjust to working from home. 

  • Take advantage of free marketing using Twitter, Facebook, Google, and Instagram. Through Facebook Live, for instance, you can create free online video content that can be shared with your social media followers. Plus, your videos can even be saved and reshared in the future. 

Your nonessential small business may be closed for the time being, but these tips and resources will help you to reach your customers, communicate with your employees, and grow your small business — even during the pandemic. By adapting your business strategy and taking advantage of the financial assistance that may be available to you, you’ll stay afloat throughout the COVID-19 lockdown while also setting your business up for future success! 


About the author: Elena Stewart is a life and money mindset coach specializing in helping aspiring CEOs feel empowered in their work and life. To learn more, visit her website.


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