Is BEAUTYDAYS a good investment?
/BEAUTYDAYS is an innovative venture founded by Ciarra Pardo, former Chief Creative Office of Fenty Corp., and the team behind LA Fashion Week. The venture sits at the intersection of the $4+ trillion global beauty, health, and wellness market and the $700+ billion live event industry.
Investors have the opportunity to join and help create success through BEAUTYDAYS’ equity crowdfunding raise. In addition to owning BEAUTYDAYS stock, there is a once-in-a-lifetime opportunity to enjoy additional investor perks such as exclusive passes, VIP and backstage access, opening and closing night parties, and a red carpet appearance at both BEAUTYDAYS and LA Fashion Week.
But is investing in BEAUTYDAYS stock worth the risk? Keep on reading to decide for yourself.
What is BEAUTYDAYS?
BEAUTYDAYS will offer 3-4 day, best-in-class festivals focused on beauty, health and wellness. Beauty enthusiasts will have the opportunity to see products in person, learn about emerging trends/techniques, and connect with the movers and shakers within the beauty industry.
BEAUTYDAYS intends to be the Coachella for beauty, health, and wellness. Coachella has had meteoric success as a best-in-class music festival experience, and BEAUTYDAYS is poised to do the same in beauty.
BEAUTYDAYS festivals will include immersive experiences, wellness engagement, master classes and panels, pop-ups and beauty labs, skincare and cosmetics displays, music, food, and entertainment.
The innovative team has also dreamed up savvy ways to engage attendees. All festivals will be tied together through a BEAUTYDAYS app that will enhance the overall experience, elevate audience engagement, and provide digital and content take-aways for all attendees. Additionally, BEAUTYDAYS will offer a quarterly subscription-based service that will deliver a curated BEAUTYBOX containing best-in-class beauty, health, and wellness products from established and emerging brands.
If you are a beauty enthusiast, this is an opportunity to be an investor in a space you love.
Why investing in BEAUTYDAYS has potential
As an investor, it is imperative to learn about the industry you’re putting your dollars behind. Here is a quick overview of the economic potential within the beauty and festival industries.
44% of all Amazon sales in the U.S. are in beauty, health and wellness. The US beauty industry revenue in 2022 is $98 billion (Statista) [this reflects a VERY limited definition of beauty. And since we’re equally looking at beauty from the inside out and outside in, we look at the combined $4+ trillion beauty, health and wellness industry.]The live event industry is $700+ billion billion globally, not including sports. The subscription box industry is a $27 billion market and beauty is $2.6 billion of it.
BEAUTYDAYS aims to join the ranks of major cultural events such as Coachella, Comic-Con, Frieze, and Rock in Rio. Coachella and Rock in Rio each draw over 1 million attendees. Comic-Con and Frieze boast 135,000 and 200,000 attendees, respectively. According to Trapital and Grammy.com, Coachella nets at least $114 million from its weekend festival.
In addition to being a revenue powerhouse, beauty products are recession-resistant due to the “lipstick effect.”
The lipstick effect is a theory to describe the consumer behavior of buying small luxury items even during an economic downturn. Some analysts believe it is because cash-strapped consumers treat themselves in order to momentarily forget their financial challenges.
About the BEAUTYDAYS team
As an investor, it is also imperative to research the team behind the company and if they have demonstrated the grit and experience it takes to turn a dream into a financial success.
The founders of BEAUTYDAYS have extensive track records in building new companies, including companies at the highest level of live event production and lifestyle consumer brands. They also have extensive experience and relationships within the beauty and fashion industries, including major celebrity-brand collaborations.
The team’s collective accomplishments are mind-blowing. Their achievements include:
Acquiring and relaunching LA Fashion Week to rave reviews
Serving as Chief Creative Officer for the Fenty companies with creative responsibility for all Fenty brands (including Fenty Beauty, Fenty X Savage and others)
Producing US national tours for the Kirov and Bolshoi Ballets and hundreds of performances at Carnegie Hall
Serving as Creative Director for Rihanna during the Anti, Good Girl Gone Bad, Rated R and other album cycles
Serving as Board Member for ACE Comic Con
Producing multiple Emmy- and Academy Award-winning/nominated films, albums and videos
Producing hundreds of social and corporate events for leading brands in the fashion, beauty, and technology industries
Producing the Holland’s Next Top Model television series
Co-founding the leading co-working hub for the fashion and beauty communities of NY and LA
Building a successful 40-year career within the finance industry, which included building an alternative asset management company from inception to over $20-billion under management
How will BEAUTYDAYS make money?
BEAUTYDAYS festivals will have multiple sources of potential revenue streams. These streams include general admission ticket sales, special access VIP packages, brand sponsorships, participant & vendor fees, on-site and online merchandise, BEAUTYBOX subscriptions, co-branded capsule collaborations, media and content rights, and touring fees.
The plan for BEAUTYDAYS is to launch an annual event in Los Angeles in collaboration with LA Fashion Week, followed by annual events in NY and London, co-produced with Spring Studios, the preeminent partner and host for NY Fashion Week, Tribeca Film Festival, Independent Art Fair and many other iconic live events.
In 2025, the team plans to expand BEAUTYDAYS to include multi-country tours in Europe, Asia, South America, and the Middle East. By 2028, BEAUTYDAYS aims to produce annual events in at least 11 cities.
In addition to festivals, the team is considering merchandise, co-branded capsule collaborations, and subscription package options.
Is BEAUTYDAYS a good investment?
If you’re wondering, “should I invest in BEAUTYDAYS”, at Money & Mimosas we encourage you to ask yourself three questions:
What are the potential roadblocks?
What is the potential growth or upside?
How does this align with my values and/or overall investment strategy?
The two biggest potential roadblocks we see for BEAUTYDAYS are brand recognition and the potential precarity of in-person events. The Coachella Festival sells tickets based on its brand recognition, not solely due to the popularity of its performers. BEAUTYDAYS has the potential of becoming a well-known name but having LAFW launch it to the public will help change that. To grow it further, it will take money and time.
Secondly, in-person events took a hit in 2020 due to COVID which led to companies diversifying their revenue streams to include online experiences. BEAUTYDAYS plans for a subscription box and celebrity product collaborations are strong defenses against such headwinds but further plans need to be developed and implemented that will allow the company to survive in the event of low or no ticket sales in any given year.
With that stated, we see huge potential for BEAUTYDAYS. The team is phenomenally talented and has demonstrated they have the grit and experience to turn a dream into a wildly successful venture. Additionally, BEAUTYDAYS has identified a gap in the market within an industry that is largely recession-resistant. Beauty enthusiasts around the world are eager to have unique experiences to connect with others, learn new trends, and have a good time.
When it comes to your values, we encourage you to do your due diligence to verify if the BEAUTYDAYS team and approach to business meet your standards.
How to invest in BEAUTYDAYS stock
You can invest in BEAUTYDAYS for $10.00 per share The minimum investment is $1,000 and is open to all investors. You don’t have to be an accredited investor to invest in BEAUTYDAYS.
The process of investing is really easy. You head over to the BEAUTYDAYS investment page and enter your email information into the invitation box. From there, the website will walk you through the seamless process of becoming an investor with BEAUTYDAYS.
Disclosure: This is a paid advertisement for BeautyDays’ Regulation CF Offering. Please read the offering circular at invest.beautydays.com.
About us: Money & Mimosas is a financial education company. Our founder, Danetha Doe, is a former Chief Economist and guest media expert for NBC and other media outlets. For more money tips, join our weekly newsletter.
